Frenzi

Seafood Festival 2025

Branding and Identity

About The Project

Goal

Branding for Frenzi Seafood Festival 2025.

What is Frenzi?

Frenzi is a seafood festival where seafood enthusiasts try hand-crafted dishes in Fremont, Seattle. Frenzi is dedicated to ethically sourcing their seafood and taking care of our oceans. Proceeds go to The Ocean Clean Up.

"We are a festival that is not afraid to try new things and get our utensils dirty—we’ll eat our food and play with it too."

Design

By using classic 2000s colors with hand-drawn characters for our packaging, we are able to create a nostalgic identity that is quirky but also resonates with our 21-30 y/o demographic.