Unleashing the Bold
A logo redesign for Pit Viper sunglasses.
About the Project
Here to Party
The goal was to create the face of the company while maintaing its wild spirit. Pit Viper is a fun care-free company that sells unique and vibrant eyewear.
Research and Sketching
What is Pit Viper? Is it more than snake? Is it a state of being? These are questions I asked myself while looking into the brand and sketching logo-designs that I saw fit to represent the company made for 'key players'. The following si a video of my design process as well as the final product.
Scope
Project Type: Brand Identity
Software: Illustrator
Iterations
Option 1: Keyplayer
For this design I wanted to create a keyplayer. A figure that represents the "serious about taking things less seriously" brand. Taking the Pit Viper out and focusing on the spirit of the company.
Option 2: Snake Eyes
This redesign takes a more direct approach, a silloutte of snake eyes without seeing a full bodied viper. Dark, bold, and a little more serious.
Option 3: Cyclops
The third design combines the loud and vibrant nautre of the company while also hinting to the main product. Who doesn't love a viper with visors?
Final Iteration + Color
